PRIVACY POLICY
Effective Date: October 27, 2026
Welcome to links.parkerkellyrealtor.com (the "Site"), operated by Parker Kelly, REALTOR® with Ebby Halliday Realtors ("we," "us," or "our"). This Privacy Policy explains what personal information we collect when you use our Site, how we use it, who we share it with, and the choices you have.
By using this Site, submitting a form, or otherwise providing us with your information, you agree to the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
Information You Provide Directly: When you fill out a form on this Site — including our client questionnaire, guide download forms, home value request forms, or any contact form — we may collect:
Name
Email address
Phone number
Mailing address (if provided)
Any additional information you choose to share with us (e.g., details about your home search, timeline, or budget)
Information Collected Automatically: When you visit the Site, we and our service providers may automatically collect:
IP address and general location (city/region level)
Browser type and device information
Pages visited, time on page, and referring website
Cookie and tracking data (see Section 6 below)
Information from Third-Party Platforms: If you interact with our content on Instagram, Facebook, or other social platforms (for example, by commenting a keyword to receive a guide), the platform may share limited information with us — such as your username and the content of your message — consistent with that platform's own privacy policy and permissions.
2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
Respond to your inquiries and provide the resources you requested (guides, home value reports, etc.)
Follow up with you regarding real estate services, including by phone, text message, or email
Add you to our client relationship management system (we use GoHighLevel) so we can track and manage our communications with you
Send you marketing communications, including new listings, market updates, and educational content — you may opt out at any time (see Section 5)
Improve our Site, marketing, and services
Comply with legal obligations, including real estate licensing and MLS-related recordkeeping requirements
3. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information in exchange for money. However, we may use advertising or tracking tools on our Site (such as the Meta/Facebook Pixel), and sharing data with those platforms for targeted advertising purposes may be considered a "sale" or "sharing" of personal information under some state privacy laws (such as California's). See Section 5 for how visitors can opt out of this.
We may share your information with:
Service Providers: Companies that help us operate our business, such as GoHighLevel (CRM, forms, and marketing automation), email/SMS delivery providers, and website hosting providers. These providers are only permitted to use your information to perform services on our behalf.
Brokerage: As a licensed real estate agent affiliated with Ebby Halliday Realtors, relevant client information may be shared with my brokerage in accordance with real estate licensing and recordkeeping requirements.
Legal Requirements: If required by law, subpoena, or legal process, or to protect our rights, property, or safety, or that of others.
Business Transfers: If our business is involved in a merger, sale, or transfer of assets, your information may be transferred as part of that transaction.
We do not control and are not responsible for the privacy practices of third-party platforms (such as Instagram or Facebook) that you may use to interact with our content.
4. TEXT MESSAGE (SMS) COMMUNICATIONS
If you provide your phone number, you may receive text messages from us regarding your inquiry, appointment reminders, or marketing updates. Message and data rates may apply. You can opt out at any time by replying "STOP" to any text message, or by contacting us directly using the information in Section 10.
5. YOUR CHOICES AND RIGHTS
Opting Out of Marketing: You can unsubscribe from marketing emails by clicking the "unsubscribe" link in any email, or from text messages by replying "STOP." You may still receive non-marketing communications related to a transaction or request you've made.
Access, Correction, and Deletion: Depending on where you live, you may have the right to request access to, correction of, or deletion of the personal information we hold about you. To make a request, contact us using the information in Section 10.
Do Not Track: Our Site does not currently respond to "Do Not Track" browser signals.
State Privacy Laws: If you are a resident of a state with a comprehensive privacy law (such as California, Colorado, Connecticut, Virginia, or others), you may have additional rights regarding your personal information, including the right to opt out of the sale or sharing of your information for targeted advertising (see Section 3). To exercise these rights, contact us using the information below.
6. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies (including tools like Meta Pixel and website analytics) to understand how visitors use our Site and to deliver relevant advertising. You can control cookies through your browser settings; note that blocking cookies may affect how the Site functions.
7. DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes described in this policy — for example, to respond to your inquiry, maintain our client records, or comply with real estate licensing and recordkeeping requirements. If you have not engaged our services and would like your information deleted, contact us using the information in Section 10.
8. DATA SECURITY
We use reasonable administrative and technical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. CHILDREN'S PRIVACY
This Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us so we can delete it.
10. CONTACT US
If you have questions about this Privacy Policy or would like to exercise any of the rights described above, please contact us at:
Parker Kelly, REALTOR® – Ebby Halliday Realtors
1415 Legacy Dr #100, Frisco, TX 75034
(940) 704-6089
11. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new effective date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.